B2B programmatic advertising advisory

A test that keeps a random group of target accounts, or a set of regions, out of the campaign, then compares pipeline from the accounts that saw ads with those that did not. It shows what the media added, rather than what it took credit for. It needs enough accounts and time to read fairly.

Where the ads ran, by domain and app, how much spend went to made-for-advertising sites, viewability, invalid traffic flags, and how fees split between the DSP, data and the vendor. A missing or summarized report is a finding in itself, so we list what to ask your vendor for.

Yes. The review works from your DSP and vendor reports and your CRM, wherever the campaigns run, and the test design follows your market. Calls run in IST evenings, which is the US East Coast morning. Written reports arrive on a fixed day each week.

Every engagement is scoped after the free diagnostic, because spend, stack and goals vary. You get a written proposal with a fixed scope and price before you commit to anything, and you can stop after the diagnostic with the findings in hand.

A senior DGo strategist leads every engagement and stays your single point of contact. The proposal names your strategist, with their background, before you sign. Specialist work, such as legal takedowns or incident response, goes to specialist partners, also named in the proposal. We take on up to three engagements at a time, and no more than two monthly programs. When we’re full, we tell you the next start date before you book.

We’re based in Mumbai (IST). Calls run in IST evenings, which overlap with the European afternoon and the US East Coast morning. Written updates arrive on a fixed day each week, so nothing waits on a call.

The diagnostic is read-only. Paid work uses a named user with only the permissions the task needs, never shared passwords, and that access is removed when the work ends. Or your team applies the changes from our notes. NDA on request.