Spend
Spend goes up, pipeline does not
Budget grows each quarter, but qualified opportunities stay flat.
B2B demand generation
Turn B2B marketing spend into qualified pipeline
Most teams see clicks and leads but not which spend creates opportunities. We find where pipeline leaks and fix the biggest leak first.
- Measured to pipeline, not clicks
- Senior work, not managed handoffs
- Written findings in 2 business days
Your free diagnostic
A 30-minute call, then a plan in writing
- Before the call
- Read-only access or a screen share, your choice. Works with most CRMs.
- After the call
- Your top 3 findings and a 30-day fix plan in writing within 2 business days. A proposal only if you ask. You keep them either way.
Scope
What Digital Marketing from DGo covers
For B2B SaaS and tech teams of 10 to 250 people, Digital Marketing from DGo is senior-led B2B demand generation: SEO and GEO, paid search and social, LinkedIn, content, email, CRO and attribution. We start with a free diagnostic, fix tracking and the biggest leak first, then run what pays, reported against your CRM.
Sound familiar?
Where B2B pipeline usually leaks
Three patterns that often show up between ad spend and qualified meetings. Each one has a clear first fix.
Lead quality
Sales says the leads are junk
Marketing counts leads sales never works, so both teams argue instead of fixing it.
Reporting
Nobody trusts the numbers
Ad platforms, analytics and the CRM each tell a different story about what worked.
Free tool
Check your pipeline setup in a minute
Six yes or no questions. Each "No" is a likely leak. Nothing you answer is stored or sent.
Pipeline check
Six questions, one minute
- Every paid campaign has a CRM campaign ID
- You can see pipeline (not just leads) by channel
- Landing pages have one goal and no navigation
- Form leads get a reply within one business day
- UTMs follow one naming convention
- You review spend vs. pipeline at least monthly
0 of 6 answered
Fit check
Who this is for, and who it is not
A good fit if you
- Good fit: Sell B2B: SaaS or tech
- Good fit: Have 10 to 250 people
- Good fit: Have no senior demand generation lead in house
Probably not a fit if you
- Not a fit: Run a B2C or e-commerce business
- Not a fit: Want lead volume, whatever the quality
- Not a fit: Want results promised before anything is diagnosed
Services
Eight services, one pipeline goal
Each one starts with the same free diagnostic, so the biggest leak gets fixed first.
SEO, AEO and GEO
Pages that rank and get cited in Google and AI answers for the questions your buyers ask.
See how it works for SEO, AEO and GEOPerformance PPC
Paid search and paid social run for qualified opportunities, with waste cut and conversions tied to your CRM.
See how it works for Performance PPCLinkedIn and social media
Founder and company LinkedIn programs that reach your buyers, with paid social measured against pipeline.
See how it works for LinkedIn and social mediaContent marketing
Content mapped to buyer questions and to pipeline, not a posting quota.
See how it works for Content marketingEmail automation
Follow-up and nurture that reach leads fast, stay relevant and move them to a booked meeting.
See how it works for Email automationConversion rate optimization
More of the right visitors book, judged by qualified pipeline, not form fills.
See how it works for Conversion rate optimizationAnalytics and attribution
One view from ad click to CRM deal that sales and marketing both accept.
See how it works for Analytics and attributionProgrammatic advertising (advisory)
An independent view of whether programmatic pays for you, how to measure it and what to cut.
See how it works for Programmatic advertising (advisory)How it works
Fix the biggest leak first
Every engagement starts with the free diagnostic. Nothing scales before tracking is right.
01
Diagnose
Spend checked against pipeline, from ad click to CRM stage.
02
Fix
Conversion tracking repaired and the biggest leak fixed first.
03
Run
Channels run and improved, reported against qualified pipeline.
Your free diagnostic
What we look at in your diagnostic
Your top 3 findings and a 30-day fix plan in writing within 2 business days.
What you share and what we check
- You share
- Your website, main channels, a rough monthly spend band and your CRM stage names.
- Access
- Read-only, and only if you choose. Removed at the end. NDA on request.
- We check
- Tracking from click to CRM, the landing page and form path, channel mix against pipeline stage, and signs of wasted spend.
- Out of scope
- Changing anything in your accounts, a full audit and creative work.
Illustrative sample
What you receive in writing
- What we looked at
- Your top 3 leaks, with the evidence
- What to fix first, as a 30-day fix plan
- What an engagement could look like
Proof, honestly
Who does the work, and what you can try
DGo has no client case studies yet, so here is what you can check for yourself.
Your engagement lead
A senior DGo strategist leads every engagement
One strategist from the diagnostic to the last report, and your single point of contact. The proposal names your strategist, with their background, before you sign. Specialist work goes to partners, named in the proposal too.
- Read-only access first, named users only
- A written report on a fixed day each week
- Templates and routines your team keeps
- Month to month, with 30 days’ notice to stop
Tools you can try today
Each one shows a piece of how we work, before you book anything.
FAQ
Questions about demand generation
Anything else? Ask it on the diagnostic call, or write to [email protected]. We reply within one business day.
Yes, alongside them. We take the diagnosis and the hardest fixes, and hand over templates and routines they keep, so the work continues after the engagement.
Find your biggest pipeline leak
A 30-minute call, then your top 3 findings and a 30-day fix plan in writing within 2 business days.
Book a free growth diagnostic
No pitch and no commitment. You keep the findings.