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Digital Marketing

B2B marketing analytics and attribution

When ad platforms, analytics and the CRM disagree, the cause is tracking, IDs or definitions. We fix them and report one set of numbers.

  • Read-only tracking audit first
  • Click IDs and UTMs kept in the CRM
  • One report from ad spend to revenue

Your free diagnostic

What we look at on the call

  • GA4 and tag manager setup
  • Consent mode and what it blocks
  • UTMs and click IDs in your CRM
  • How stages and revenue are reported
Before the call
Read-only access or a screen share, your choice. Works with most CRMs.
After the call
Your top 3 findings and a 30-day fix plan in writing within 2 business days. A proposal only if you ask.

30 minutes on video. You keep the findings either way.

The service

What attribution from DGo includes

For B2B SaaS and tech teams, analytics and attribution from DGo joins up GA4, tags, consent and your CRM, so each lead keeps its source to the closed deal. We audit read-only, fix tracking, send CRM stages to ad platforms as offline conversions, and build one report that sales and marketing accept. Choosing a model? Read MTA or MMM for B2B attribution.

Sound familiar?

Where B2B measurement usually leaks

Three patterns that often show up between ad platforms, analytics and the CRM. Each one has a clear first fix.

Reporting

Three tools, three different numbers

Ad platforms, GA4 and the CRM each count leads their own way, so nobody trusts any.

Source

The CRM says direct or unknown

UTMs and click IDs are lost at the form, so deals can’t be traced back to spend.

Bidding

Platforms optimize for form fills

Ad platforms never learn which leads became pipeline, so they find more of the wrong ones.

How it works

Fix the data, then report weekly

Attribution models come after the data under them is complete.

01

Audit

Tags, consent, UTMs, click IDs and CRM fields, checked read-only.

02

Fix

Tracking, naming and offline conversions repaired, gaps documented.

03

Report

One weekly view from spend to pipeline and revenue.

What you get

  • Tracking and consent audit
  • UTM and naming convention
  • Offline conversions for ad platforms
  • Weekly spend-to-pipeline report
Shape
Fix project, then monthly reporting
Typical length
3 to 5 weeks to fix, then month to month, with 30 days’ notice to stop
Volume
GA4, one CRM and up to 4 ad platforms
Your time
About 30 minutes a week, plus a CRM admin for field changes

Proof, honestly

Who does the work, and what you get

DGo has no client case studies yet, so here is what you can check for yourself.

Your engagement lead

A senior DGo strategist leads every engagement

One strategist from the diagnostic to the last report, and your single point of contact. The proposal names your strategist, with their background, before you sign. Specialist work goes to partners, named in the proposal too.

  • Read-only access first, named users only
  • Month to month, with 30 days’ notice to stop
  • A written report on a fixed day each week
  • The accounts and data stay in your name
How DGo started

Illustrative sample

What your written findings look like

  • Your top 3 findings, ranked by what they cost
  • A 30-day fix plan, step by step
  • What to measure each week after the fixes
Read the full sample reportAds AnalyzerThe cross-channel ad reporting product DGo built. Opens in a new tab.

Fit check

Who this is for, and who it is not

A good fit if you

  • Good fit: Sell B2B: SaaS or tech
  • Good fit: Run paid media and use a CRM
  • Good fit: Want reports sales and finance accept

Probably not a fit if you

  • Not a fit: Need a data warehouse or BI platform built
  • Not a fit: Want an attribution model before the data is fixed
  • Not a fit: Run a B2C or e-commerce store

FAQ

Questions about attribution with DGo

Anything else? Ask it on the diagnostic call, or write to [email protected]. We reply within one business day.

Rarely one on its own. With long B2B cycles and buying groups, click-based models miss much of what happens. We start with clean source data and pipeline by first and last touch, add a self-reported source question on forms, and consider marketing mix modeling or holdout tests once spend and history support them.

Find your 3 biggest tracking gaps

A 30-minute call, then your top 3 findings and a 30-day fix plan in writing within 2 business days.

Book a free growth diagnostic

No pitch and no commitment. You keep the findings.