Reporting
Three tools, three different numbers
Ad platforms, GA4 and the CRM each count leads their own way, so nobody trusts any.
Digital Marketing
When ad platforms, analytics and the CRM disagree, the cause is tracking, IDs or definitions. We fix them and report one set of numbers.
Your free diagnostic
What we look at on the call
30 minutes on video. You keep the findings either way.
The service
For B2B SaaS and tech teams, analytics and attribution from DGo joins up GA4, tags, consent and your CRM, so each lead keeps its source to the closed deal. We audit read-only, fix tracking, send CRM stages to ad platforms as offline conversions, and build one report that sales and marketing accept. Choosing a model? Read MTA or MMM for B2B attribution.
Sound familiar?
Three patterns that often show up between ad platforms, analytics and the CRM. Each one has a clear first fix.
Reporting
Ad platforms, GA4 and the CRM each count leads their own way, so nobody trusts any.
Source
UTMs and click IDs are lost at the form, so deals can’t be traced back to spend.
Bidding
Ad platforms never learn which leads became pipeline, so they find more of the wrong ones.
How it works
Attribution models come after the data under them is complete.
01
Tags, consent, UTMs, click IDs and CRM fields, checked read-only.
02
Tracking, naming and offline conversions repaired, gaps documented.
03
One weekly view from spend to pipeline and revenue.
Proof, honestly
DGo has no client case studies yet, so here is what you can check for yourself.
Your engagement lead
One strategist from the diagnostic to the last report, and your single point of contact. The proposal names your strategist, with their background, before you sign. Specialist work goes to partners, named in the proposal too.
Illustrative sample
Fit check
FAQ
Anything else? Ask it on the diagnostic call, or write to [email protected]. We reply within one business day.
Rarely one on its own. With long B2B cycles and buying groups, click-based models miss much of what happens. We start with clean source data and pipeline by first and last touch, add a self-reported source question on forms, and consider marketing mix modeling or holdout tests once spend and history support them.
A 30-minute call, then your top 3 findings and a 30-day fix plan in writing within 2 business days.
No pitch and no commitment. You keep the findings.