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Digital Marketing

B2B PPC management for qualified pipeline

When platforms report leads sales can’t find, the cause is tracking, targeting or waste. We fix it and report cost per qualified opportunity.

  • Read-only audit first
  • Conversions tied to your CRM
  • Weekly report from ad to pipeline

Your free diagnostic

What we look at on the call

  • Your ad accounts
  • Conversion tracking and click IDs
  • Search terms and audiences
  • The CRM stages your leads reach
Before the call
Read-only access or a screen share, your choice. Works with most CRMs.
After the call
Your top 3 findings and a 30-day fix plan in writing within 2 business days. A proposal only if you ask.

30 minutes on video. You keep the findings either way.

The service

What Performance PPC from DGo includes

For B2B SaaS and tech teams, Performance PPC from DGo covers paid search and paid social on Google Ads, Microsoft Advertising (Bing), LinkedIn, Meta and Reddit. We start with a read-only audit, fix conversion tracking, cut waste, rebuild campaigns around buyer intent, and report every week against qualified opportunities in your CRM. New to account structure? Read how to structure B2B PPC accounts.

Sound familiar?

Where B2B paid media usually leaks

Three patterns that often show up in B2B ad accounts. Each one has a clear first fix.

Cost

Clicks are cheap, meetings are not

Cost per click looks fine, but few clicks become sales conversations.

Lead quality

200 platform leads, 5 real ones

Illustrative sample: platform conversions and CRM opportunities rarely match.

Attribution

Which campaign made this deal?

Without click IDs in the CRM, deals can’t be traced back to spend.

Free tool

Estimate the spend with no pipeline

Enter your own numbers. The result only reflects your inputs, and nothing is stored or sent.

Ad waste estimator

How much spend never reaches pipeline?

Spend with no pipeline behind it, based on your inputs, in your currency

48,000

Book a free growth diagnostic

The starting figures are an example: change them to your own. A calculator, not a benchmark, and nothing is stored.

How it works

Fix first, then a weekly rhythm

Scaling spend comes only after tracking is right.

01

Audit

Waste, tracking and targeting, checked with read-only access.

02

Fix

Conversion tracking repaired and wasted spend cut first.

03

Run

Campaigns rebuilt around intent, reported weekly against pipeline.

What you get

  • Waste and tracking audit
  • Campaign plan
  • Negative lists and a naming convention
  • Weekly ad-to-pipeline report
Shape
Fix project, then monthly management
Typical length
3 to 4 weeks to fix, then month to month, with 30 days’ notice to stop
Volume
1 or 2 channels managed at a time
Your time
About 30 minutes a week for a review call

Proof, honestly

Who does the work, and what you get

DGo has no client case studies yet, so here is what you can check for yourself.

Your engagement lead

A senior DGo strategist leads every engagement

One strategist from the diagnostic to the last report, and your single point of contact. The proposal names your strategist, with their background, before you sign. Specialist work goes to partners, named in the proposal too.

  • Read-only access first, named users only
  • Month to month, with 30 days’ notice to stop
  • A written report on a fixed day each week
  • The accounts and data stay in your name
How DGo started

Illustrative sample

What your written findings look like

  • Your top 3 findings, ranked by what they cost
  • A 30-day fix plan, step by step
  • What to measure each week after the fixes
Read the full sample reportAds AnalyzerThe cross-channel ad reporting product DGo built. Opens in a new tab.

Fit check

Who this is for, and who it is not

A good fit if you

  • Good fit: Sell B2B: SaaS or tech
  • Good fit: Spend on Google, Microsoft, LinkedIn, Meta or Reddit ads
  • Good fit: Need qualified pipeline, not just clicks

Probably not a fit if you

  • Not a fit: Run a B2C or e-commerce store
  • Not a fit: Want the lowest cost per lead, whatever the quality
  • Not a fit: Want results promised before anything is diagnosed

FAQ

Questions about PPC with DGo

Anything else? Ask it on the diagnostic call, or write to [email protected]. We reply within one business day.

Google Ads, Microsoft Advertising (Bing), LinkedIn, Meta and Reddit. We run one or two channels at a time so each gets senior attention, and we start with the channel closest to your buyers’ intent, usually search, then LinkedIn for account targeting.

Find your 3 biggest paid media leaks

A 30-minute call, then your top 3 findings and a 30-day fix plan in writing within 2 business days.

Book a free growth diagnostic

No pitch and no commitment. You keep the findings.