Cookie policy

This policy explains the cookies and similar technologies (local storage, session storage and tags) used on dgodigital.com, what each one does, and how to change your choices. It works with our Privacy Policy.

1. Your choices in short

When you first visit, a banner asks whether you allow analytics and advertising. Reject all, Manage and Accept all carry equal weight, and nothing optional is switched on before you choose. Manage lets you allow one and not the other.
You can change your mind at any time with Cookie settings in the footer. Turning analytics off stops those tools from loading, deletes the Google Analytics and Clarity cookies and stored keys on our domain, and removes the record of how you arrived.
Turning advertising off stops the ad tools from loading and deletes the advertising cookies and stored keys on our domain: Google's _gcl_ cookies, Meta's _fbp and _fbc, LinkedIn's li_ cookies such as li_fat_id, Reddit's _rdt_ cookies and reddit_uuid, the keys the Zaraz Google Ads, Meta, LinkedIn and Reddit tools keep, and the ad click ID we held for your visit.
Cookies a provider sets on its own domain (such as Clarity's on clarity.ms, or an ad platform's on its own site) can only be removed in your browser settings.
If your browser sends Global Privacy Control (GPC), we apply it as an opt-out of sale, sharing and targeted advertising: advertising stays off in that browser and cannot be switched on there, and the banner shows that it was applied.
We ask again after 12 months, or sooner if the cookie wording changes or we add a new kind of tool.

2. Categories

Criteria	What it is for	Default
Strictly necessary	Running the site securely: remembering your cookie choice and theme, blocking spam on forms, protecting against bots	Always on (these do not need consent)
Analytics	Understanding how the site is used so we can improve it: Google Analytics 4 and Microsoft Clarity, and remembering how you arrived (landing page, referrer and UTM tags) as you move between pages	Off until you allow it
Advertising	Measuring which of our ads bring visitors and showing our ads to people who visited our site: Google Ads, LinkedIn, Meta and Reddit, and keeping the ad click ID from the ad link you followed	Off until you allow it

Category	What it is for	Default
Strictly necessary	Running the site securely: remembering your cookie choice and theme, blocking spam on forms, protecting against bots	Always on (these do not need consent)
Analytics	Understanding how the site is used so we can improve it: Google Analytics 4 and Microsoft Clarity, and remembering how you arrived (landing page, referrer and UTM tags) as you move between pages	Off until you allow it
Advertising	Measuring which of our ads bring visitors and showing our ads to people who visited our site: Google Ads, LinkedIn, Meta and Reddit, and keeping the ad click ID from the ad link you followed	Off until you allow it

Advertising tools run only where our ads run. Each ad platform's tool is switched on only once we run ads on that platform; until then it sets nothing, even if you allowed advertising. We do not use a "personalization" category, because no tool on the site personalizes content.

Cloudflare Web Analytics runs for every visitor. It is cookieless, stores nothing on your device and does not identify you; it counts visits and page speed.

Tag delivery. Google Analytics and the ad tools load through Cloudflare Zaraz on our own domain; no ad platform's script runs on our pages. Google Analytics and Meta receive data from Cloudflare's servers. Google Ads, LinkedIn and Reddit receive a small request from your browser to their own domain. Microsoft Clarity loads from our site in your browser and sets its usual cookies. Each tool runs only for the purpose you allowed.

3. Cookies and storage on this site

The tables below list what the site and its tools set. Lifetimes are the providers' defaults and may change.

Strictly necessary

Criteria	Provider	Type	Purpose	Lifetime
`dgo-consent` (replaces `dgo-cookie-consent`)	DGo Digital	Local storage	Your cookie choices, whether GPC was applied, the wording version and the date	12 months
`dgo-theme`	DGo Digital	Local storage	Your light or dark theme choice	Until you clear it
`dgo-lead`	DGo Digital	Session storage	Your request's form and goal for the thank-you page and, if you book a call, your name and email to fill in the booking calendar; your name and email are removed when the thank-you page opens	Session
`dgo-preload-reloaded`	DGo Digital	Session storage	Reloads the page once after a site update	Session
`dgo_internal`	DGo Digital	Cookie	Set only in DGo team browsers, so our own visits are left out of analytics	1 year
`cf_consent`	Cloudflare Zaraz	Cookie	Lets Zaraz apply your consent choices	Up to 12 months
`__cf_bm`	Cloudflare	Cookie	Tells people from bots	30 minutes
`cf_clearance`	Cloudflare	Cookie	Records that you passed a security check, if one is shown	Up to the site setting (default 30 minutes)
Turnstile keys (for example `cf_chl_*`)	Cloudflare Turnstile	Cookie or storage	Spam check on forms	Session

Name	Provider	Type	Purpose	Lifetime
`dgo-consent` (replaces `dgo-cookie-consent`)	DGo Digital	Local storage	Your cookie choices, whether GPC was applied, the wording version and the date	12 months
`dgo-theme`	DGo Digital	Local storage	Your light or dark theme choice	Until you clear it
`dgo-lead`	DGo Digital	Session storage	Your request's form and goal for the thank-you page and, if you book a call, your name and email to fill in the booking calendar; your name and email are removed when the thank-you page opens	Session
`dgo-preload-reloaded`	DGo Digital	Session storage	Reloads the page once after a site update	Session
`dgo_internal`	DGo Digital	Cookie	Set only in DGo team browsers, so our own visits are left out of analytics	1 year
`cf_consent`	Cloudflare Zaraz	Cookie	Lets Zaraz apply your consent choices	Up to 12 months
`__cf_bm`	Cloudflare	Cookie	Tells people from bots	30 minutes
`cf_clearance`	Cloudflare	Cookie	Records that you passed a security check, if one is shown	Up to the site setting (default 30 minutes)
Turnstile keys (for example `cf_chl_*`)	Cloudflare Turnstile	Cookie or storage	Spam check on forms	Session

Analytics (only if you allow analytics)

Criteria	Provider	Type	Purpose	Lifetime
`dgo-attribution`	DGo Digital	Session storage	Remembers how you arrived (landing page, referrer and UTM tags) as you move between pages during this visit. Cleared when you close the tab or turn analytics off	Session
Google Analytics identifiers	Google Analytics 4, through Cloudflare Zaraz	Cookie or local storage on our domain	Keeps the client and session identifiers that tell visits apart	Up to 2 years
`_clck`	Microsoft Clarity	Cookie	Keeps a Clarity user ID and preferences	1 year
`_clsk`	Microsoft Clarity	Cookie	Connects page views into one session recording	1 day
`CLID`, `MUID`	Microsoft Clarity	Cookie (on clarity.ms)	Identifies the browser to Clarity across sites that use Clarity	1 year

Name	Provider	Type	Purpose	Lifetime
`dgo-attribution`	DGo Digital	Session storage	Remembers how you arrived (landing page, referrer and UTM tags) as you move between pages during this visit. Cleared when you close the tab or turn analytics off	Session
Google Analytics identifiers	Google Analytics 4, through Cloudflare Zaraz	Cookie or local storage on our domain	Keeps the client and session identifiers that tell visits apart	Up to 2 years
`_clck`	Microsoft Clarity	Cookie	Keeps a Clarity user ID and preferences	1 year
`_clsk`	Microsoft Clarity	Cookie	Connects page views into one session recording	1 day
`CLID`, `MUID`	Microsoft Clarity	Cookie (on clarity.ms)	Identifies the browser to Clarity across sites that use Clarity	1 year

Each ad tool below is set only if you allow advertising, and only once our ads run on that platform. Cloudflare Zaraz may keep a tool's values under a name that starts with the tool's name.

Criteria	Provider	Type	Purpose	Lifetime
`dgo-click-ids`	DGo Digital	Session storage	The ad click ID from the ad link you followed (such as `gclid`, `gbraid`, `wbraid`, `msclkid`, `fbclid`, `li_fat_id` or `rdt_cid`) and when you clicked, so a form you send can tell us which ad brought it. Cleared when you close the tab or turn advertising off	Session
`_gcl_aw`	Google Ads, through Cloudflare Zaraz	Cookie on our domain	Links your visit to the Google ad you clicked, to measure our ads	Until you turn advertising off or clear your cookies
`fb-click` and `fb-pixel` (Meta's `_fbc` and `_fbp` values)	Meta, through Cloudflare Zaraz	Cookie on our domain	Link your visit to the Meta ad you clicked and tell visits apart, to measure our ads and show them to people who visited	Until you turn advertising off or clear your cookies
`li_fat_id`	LinkedIn, through Cloudflare Zaraz	Cookie on our domain	Links your visit to the LinkedIn ad you clicked	30 days
`reddit_uuid`	Reddit, through Cloudflare Zaraz	Cookie on our domain	Tells visits apart, to measure our ads and show them to people who visited	Until you turn advertising off or clear your cookies
The platforms' own cookies	Google, LinkedIn, Meta and Reddit	Cookie (on their own domains)	When your browser sends a request to Google, LinkedIn or Reddit, the platform may read its own cookies, under its own privacy policy	As set by each platform

Name	Provider	Type	Purpose	Lifetime
`dgo-click-ids`	DGo Digital	Session storage	The ad click ID from the ad link you followed (such as `gclid`, `gbraid`, `wbraid`, `msclkid`, `fbclid`, `li_fat_id` or `rdt_cid`) and when you clicked, so a form you send can tell us which ad brought it. Cleared when you close the tab or turn advertising off	Session
`_gcl_aw`	Google Ads, through Cloudflare Zaraz	Cookie on our domain	Links your visit to the Google ad you clicked, to measure our ads	Until you turn advertising off or clear your cookies
`fb-click` and `fb-pixel` (Meta's `_fbc` and `_fbp` values)	Meta, through Cloudflare Zaraz	Cookie on our domain	Link your visit to the Meta ad you clicked and tell visits apart, to measure our ads and show them to people who visited	Until you turn advertising off or clear your cookies
`li_fat_id`	LinkedIn, through Cloudflare Zaraz	Cookie on our domain	Links your visit to the LinkedIn ad you clicked	30 days
`reddit_uuid`	Reddit, through Cloudflare Zaraz	Cookie on our domain	Tells visits apart, to measure our ads and show them to people who visited	Until you turn advertising off or clear your cookies
The platforms' own cookies	Google, LinkedIn, Meta and Reddit	Cookie (on their own domains)	When your browser sends a request to Google, LinkedIn or Reddit, the platform may read its own cookies, under its own privacy policy	As set by each platform

If you do not allow advertising, or your browser sends GPC, we do not keep the ad click ID from a link you follow.

4. Other technologies

Embedded scheduler: the Cal.com booking calendar loads only when you click to open it. Cal.com may set its own necessary cookies to run the booking.
WhatsApp links open WhatsApp; nothing loads from WhatsApp on our pages.
Newsletter emails contain a small tracking image and tracked links, so we can see whether an email was opened or clicked. Service emails (request and sign-up confirmations) are counted anonymously only: our email provider records how many were opened or clicked, never who opened or clicked them.

5. How to control cookies

Use Cookie settings in the footer at any time.
Turn on Global Privacy Control in your browser or with an extension.
Your browser settings can block or delete cookies; blocking strictly necessary ones may stop forms from working.

6. Changes and contact

We update this policy when tools change, and we ask for your choices again when we add a new category or a new kind of tool. Questions: [email protected].